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Community Insight
What is community insight?
Within your data set we often find common characteristics which can predict outcomes (e.g. most accountants enjoy math puzzles) which can be more useful than non-predictive characteristics (e.g. just as many accountants are left-handed as expected in the general population).
Non-predictive characteristics for one group (e.g. left-handedness having no relation to likelihood of being an accountant) can often give us unexpected insights into predictors of other groups (e.g. left-handedness is more common among musicians than in the general population).
To add complexity to insights regarding complex humans (like ourselves, and like your community) when our insights include multiple characteristics, accurate understandings can be as counter-intuitive as they are profitable: (e.g. both musicians and accountants are more likely, than the general public, to enjoy math puzzles, AND musicians are more likely than the general public to be left-handed, BUT accountants are no more likely than the general public to be left-handed).
Making sense of it all - to help YOU grow
People are complicated. There are far more characteristics than left or right-handedness, there are far more ways to categorize people than 'accountant', 'musician', and 'general public'; and there are far more interests (including your products and services) which can occupy a person's attention - more than math puzzles.
With proper insights into your local (or digital) community, your business can have a steep advantage in occupying the attention, engagement, and choices of your potential customers, clients, and partners.
The AYT analytics team uses neural networking technology, machine learning, and a vast array of other analytics capabilities to give you the whole picture - including:
- Why current customers buy from you (and why they'll buy more or less in the future)
- Why potential customers don't buy from you (and why they would or would not continue)
- How to connect you with segments of your community who would become customers but who would be unlikely to discover your business (and we direct these potential customers to you)
For a detailed list of how AYT Corp. can help you grow, please contact us at the email address below.
advancementadvisement@gmail.com
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If you would like more information about AYT, please feel free to contact us via Email with any questions or comments.